Pasokin Peanut Butter Crumbs Poster

Pasokin Peanut Butter Crumbs Poster

pasokin peanut butter crumbs poster

Two days before Christmas 2016 I was contacted by a California based food company called “Pasokin Candy” who asked me if I could create some illustrations for a poster and flyer illustration and design for them. The idea is they would display the posters in cafes and yoghurt/ice cream bars and they also wanted flyers that could be left on tables.

Pasokin specialise in peanut based snacks that are high in protein and fibre and originate from Brazil. They sell both a “Pasokin Original Peanut Snack” as well as “Peanut Butter Crumbs” which you add as a topping onto yoghurts, smoothies, ice cream etc.

I was over the moon as I love working on this kind of project and it also sounds like a lot of fun. Funny thing is I live in the UK but I get most of my commissions from all over the world. I’m working on a large long term contract with a customer from China and many of my clients are from the USA while just a handful are from then UK.

Pasokin basically found me through my Instagram channel and after a few emails communicating about what they wanted, we decided to use bright yellow from the packaging as the background colour. They wanted the poster and flyer to appeal to families with children, old people and athletes. I created two different styles of poster, one which is quite complicated with a lot of details and the other final version a lot simpler. For the first poster I tried to illustrate everything the client wanted on a single poster but we mutually felt it was too complicated so I redesigned the whole thing and produced another poster sketch for my client.

They loved the second poster idea so we went ahead with that. For the second poster idea, I illustrated a family of four. The dad represents the athlete and because peanut candy crumbs are mainly added to breakfast bowls, acas bowls porridge, smoothies etc, I also illustrated a grandmother, mother and child adding pasokin peanut candy crumbs into their bowls. The little boy added peanut crumbs to his ice cream and the main message is that the product is “100% Natural and Gluten free but also suitable for vegans.

It was fun, challenging but also satisfying working on this kind of project. For the vast majority of jobs I do I just focus on creating illustrating but for this job I was able to do the “design” part of the job as well, so I got full control of the art direction which for me was a delight.

So within this article are three pictures. The first is the final poster, the second is the first more complicated poster and I’ve also included the original header I created and that was approved but then Pasokin completely changed their mind.

pasokin logo
food poster advertising campaign
Bread Meats Bread Childrens Menu Illustration

Bread Meats Bread Childrens Menu Illustration

Bread Meats Bread Chilldrens Menu Illustration. One of my person projects in 2016 was to create an illustrated restaurant guide for Edinburgh and one of the restaurants I chose to illustrate is “Bread Meats Bread”, which is a very popular and even more delicious burger restaurant in both Edinburgh and Glasgow.

One thing that cities in the UK especially don’t lack are burger restaurants. Edinburgh has literally dozens of them and my husband and I have been to a few but for us Bread Meats is one of the really special ones. Their burgers are delicious in general and their luther burgers (especially) and poutine’s are really something special.

This illustrated restaurant guide is my tribute to some the coolest and best restaurants in and around Edinburgh and so I was delighted when the owner of Bread Meats Bread contacted me for this exciting project. Personally I love it when my personal projects turn into jobs and it was a pleasure meeting Yll, the manager/owner at Bread Meats Bread in his original Glasgow restaurant to discuss ideas.

Ylli really liked my illustrated restaurant guide so we decided to use the same idea but redesigned and re-illustrated for their children’s menu. This is the first time they have created a children’s menu and it was my first time creating a children’s menu so it was a lot of fun to work on.

I’ve also recorded a time lapse video of how I drew a buttermilk chicken burger. I tend to share quite a lot of sketches on my social media channels so people have been asking me what my illustration process is. So I’ve attached a time lapse video that shares part of my illustration process. I hope this will demonstrate how a fairly rough sketch turns into a final piece of work.

I’m still waiting to see an actual printed children’s menu so I might visit Bread Meats Bread sometime soon to try to grab a copy of the menu I designed and illustrated.

bread meats bread childrens menu
bread meats bread childrens menu

I also created a timelapse that shows how I illustrated one of the menu items. People often ask me how I create items and I’ve just finished putting together my second Chinese language illustration class so thought it would be fun to share my process.

American Cookbook Illustrations

American Cookbook Illustrations

This American Cookbook Illustrations project is another really fun project that I worked on in 2016. An American lady hired me to illustrate 20 recipe illustrations for her cookbook. She decided to make a cookbook for her friends and family for a Christmas gift so she got in touch, we agreed on terms and prices and then we got to work.

We’re both very busy people, she has a busy full time job and I’m always working on 4-5 commissioned projects every month so we both decided to work on this project over the course of 3-4 months simply to give both of us less pressure.

So the way we worked together is she cooked a batch of dishes she wanted to put in this book and she took some really simple photos (but clear enough for me to see the shape and colour of the food. She would then email me the photos, I would sketch the dishes and email back to her for approval. I would illustrate the food in different platings and with different surroundings. Once approved I would develop the illustrations in Illustrator and do final editing in Photoshop. This is typical of how I work with almost all of my clients.

The most challenging part of this project is there were some dishes I have never cooked or tried in my life. Once I have tried a dish I’m pretty good at visualising how it should be plated but three dishes; “Stuffed Chayote“, ” Achiote Chickpeas” and “Sloppy Joe” I’ve never tried. So for these dishes I had to email my customer back a couple time to ask for a recipe and/or list of ingredients for that dish. But I do think my chef background helps a lot when I work on this kind of project as I understand a lot of theories about cooking and cooking techniques for a lot of food and ingredients.

My experiences of cooking for my own food blog also helps me a lot when working on this kind of project. If you follow my food blog “Egg Wan’s Food Odyssey” then you know I cook and style all the dishes in my food blog and my husband Chris takes photos for my food. I think many years of food styling and helping out my husband to take food photos helps me to visualise the dish and how to make the whole setting look beautiful. I like to let the surrounding decorations, such as ingredients, tablecloth, cutlery and food itself to tell the story and communicate with viewer through the photos. So I use the same way to comes out some decoration and different setting and angle for my food illustrations as well to try to make viewers feel hungry when they see my food illustrations.

Below are some of the food illustrations from this project. If you want to make a unique and special illustrated cookbook for your friends and family and need some help, please contact me. I can help you with your food illustrations and more.

Achiote Chickpeas illustration
boiled peas with tasso ham illustration
creamy risotto with beet greens illustration
fideo illustration
milanese with rice and beans illustration
naked strawberry cake illustration
pot roast illustration
quinoa paella illustration
stuffed chayote illustration
sweet potato mac and cheese illustration
beer simmered bratwurst illustration
chocolate avocado cake illustration
enchiladas royas and suizas illustration
grilled pineapple with cheese illustration
nachos illustration
pastor illustration
purple potato salad illustration
sloppy joe illustration
sweet potato gratin illustration
tofu taco illustration
Pink Food Poster Illustrations

Pink Food Poster Illustrations

I decided to create these two pink food poster illustrations because I will be teaching another online illustration class with a Taiwanese illustration website called “School of Creative” (創作私庫). This time I’m going to teach a short class about how to turn your beautiful food illustrations into food product packaging. Hopefully by the end of class all my students will be able to bring a “food and drink packaging” portfolio home with them.

My class information in Chinese can be viewed here. if you click the link then you will see the class header I designed and illustrated for my food packaging class. I will start another seven weeks food illustrations class from April 2017 and both classes are taught in Chinese language.

I’ve always had a very high interest in food and drink packaging illustrations. I recently illustrated two food packages which you can find in some supermarkets in the UK. One of these was for Lees Luxury Mini Snowballs and the other one is Lees 24 pack Meringues. I will write a blog post to show my illustration process and development for this project later this year.

I think it’s quite difficult to get food and drink packaging commission projects if you don’t have an illustration agent to represent you. Most companies like to hire illustrators through these agents so I’m really grateful that I had the opportunity to work on a project like this. Both the food and drink packaging sectors are really hard to get in for a freelance illustrator. I tried contacting many of the major supermarkets including Tesco, Asda, Sainsbury’s (etc) as well as some popular food magazines including Jamie Magazine, Lucky Peach but without an agent I’ve had no response.

One of my aims a bit later this year when I’ve cleared a lot of the work I have going on right now is to look for an agent. I’m in a pretty fortunate situation where I do have a lot of work right now but more work is always good.

Back to my pink food illustration poster. This time I used slightly different styles to illustrate this poster. I started using different brushes to draw shadow. The brushes I used for shadows came from the Vector Sketch Pencil Brushes set. I love using these pencil brushes as they give my illustrations an interesting texture. I also limited the colours I used in this illustration as well as using a reddish pink for the main colour and I then found other shades of pink and green to go with the main colour.

I’m really happy with how this poster turned out but I ended up keeping two different background colours as I like the look of both. You can now purchase these pink food illustration posters on my Etsy shop:

Pink Food Poster with Pink Background

Pink Food Poster with Brown Background

Both posters got different size option.

pink food poster illustrations
pink food poster illustration framed
pink food poster illustrations
pink food poster illustrations

Below are two different version of the Chinese food illustration class banner I created.

pink chinese illustration class banner
brown illustration class banner
Lees Of Scotland Macaringues Packaging Illustration

Lees Of Scotland Macaringues Packaging Illustration

Lees Of Scotland Macaringues Package Illustration. Just right before Christmas, I was shopping in Tesco and picked up their Christmas magazine. Low and behold I finally saw the packaging illustration I completed for Lee’s Food, and specifically their Macaraingues product, in their magazine.

It looked like their Macaringues were only on sale online as I quickly sprinted back around the store to try to find this product and I couldn’t find it online either but just after Xmas I did a Tesco shop online and they had them in stock. I was naturally absolutely delighted to see my illustrations on some packaging available in a major supermarket and personally I think it looks great.

It turns out for now at least the Macaringues are exclusively on sale at Tesco and the product contains 24 Macarinques but it’s really nice to see some packaging I was involved in creating is now available on the shelves at a supermarket. I have been waiting two years for this particular product to be sold but it’s been worth the long wait.

It was great to work with Lee’s Food and the awesome designers at Flock Creative. They have all been very friendly, nice, helpful and supportive. It’s always feel like happy and easy to work with them.

For this job, the shop of the macarinques was the key thing to capture. Over the last two years I have illustrated all kinds of different shapes and angles for the macaringues but luckily I was able to bring my own illustration style into this project. So that was great!

This was the second product I have illustrated for Lee’s Food, the first being mini snowballs which are also available in supermarkets. That was a great project to work on as well and I hope in the future I can work with them again. It would in fact be great to work with any companies/agencies that deal with food packaging.

I really hope this project can generate more “packaging” illustration or design commission projects for me in the future as I love this kind of project. I can draw anything and work on any kind of illustration projects. But food and drink illustrations are one of my biggest passions. Plus it always feels great to see your own illustrations on the local supermarket shelf. So if you are looking for an illustrator to illustrate and design your product packaging. Please contact me!

lees macaringues packaging illustration
lees macaringues
Chinese Spices Illustrations

Chinese Spices Illustrations

I created these Chinese spices illustrations for an article I wrote to introduce people to spices that are commonly used in Chinese cooking for both my food blog and about.com who I have been writing for. These Chinese spice illustrations are also used for chapter pages in my upcoming cookbookHome-Style Chinese Cooking“.

Some of the most common questions I’m asked by people are about how to make five-spices powder. How do Chinese people use spices in Chinese cooking? That’s where I got the idea to write this article about different spices and to show what they look like. Instead of taking photographs of these spices I decided it would be more fun to make illustrations of each spice.

At first I was only planning to illustrate just dried spices but after sketching them out I found there were kind of boring to look at. So I looked for references for the dried spices in plant form and illustrated both the plant and dried forms together. So you can see the raw form and the version you see in your kitchen.

I really liked working on this project as I like drawing subjects like this. Flowers, trees, plants, anything food related, I like drawing it. If you’re curious about how to use these Chinese spices, you can have a look at my article “14 Essential Chinese Spices” on my food blog “Egg Wan’s Food Odyssey” . I didn’t included my About.com site as from January 2017, I will no longer to work for about.com as their Chinese food expert. This is a great relief for me as I’m so busy with my illustration business I have had no time to focus on any personal projects and I’ve had even less time to update my food blog.

I will put this “14 Essential Chinese Spices” poster on my shop soon so if you have any interest in purchasing this really fascinating poster you can purchase it from my etsy shop.

chinese spices poster
Amomum Tsaoko illustration
cinnamon stick illustration
nutmeg illustration
sichuan pepper illustration
sand ginger illustration
bay leaf illustration
clove illustration
dried chili illustration
orange peel illustration
star anise illustration
cardamon illustration
cumin illustration
fennel seed illustration
Liquorice Root illustration
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