Pasokin Peanut Butter Crumbs Poster
Two days before Christmas 2016 I was contacted by a California based food company called “Pasokin Candy” who asked me if I could create some illustrations for a poster and flyer illustration and design for them. The idea is they would display the posters in cafes and yoghurt/ice cream bars and they also wanted flyers that could be left on tables.
Pasokin specialise in peanut based snacks that are high in protein and fibre and originate from Brazil. They sell both a “Pasokin Original Peanut Snack” as well as “Peanut Butter Crumbs” which you add as a topping onto yoghurts, smoothies, ice cream etc.
I was over the moon as I love working on this kind of project and it also sounds like a lot of fun. Funny thing is I live in the UK but I get most of my commissions from all over the world. I’m working on a large long term contract with a customer from China and many of my clients are from the USA while just a handful are from then UK.
Pasokin basically found me through my Instagram channel and after a few emails communicating about what they wanted, we decided to use bright yellow from the packaging as the background colour. They wanted the poster and flyer to appeal to families with children, old people and athletes. I created two different styles of poster, one which is quite complicated with a lot of details and the other final version a lot simpler. For the first poster I tried to illustrate everything the client wanted on a single poster but we mutually felt it was too complicated so I redesigned the whole thing and produced another poster sketch for my client.
They loved the second poster idea so we went ahead with that. For the second poster idea, I illustrated a family of four. The dad represents the athlete and because peanut candy crumbs are mainly added to breakfast bowls, acas bowls porridge, smoothies etc, I also illustrated a grandmother, mother and child adding pasokin peanut candy crumbs into their bowls. The little boy added peanut crumbs to his ice cream and the main message is that the product is “100% Natural and Gluten free but also suitable for vegans.
It was fun, challenging but also satisfying working on this kind of project. For the vast majority of jobs I do I just focus on creating illustrating but for this job I was able to do the “design” part of the job as well, so I got full control of the art direction which for me was a delight.
So within this article are three pictures. The first is the final poster, the second is the first more complicated poster and I’ve also included the original header I created and that was approved but then Pasokin completely changed their mind.